Brand Philosophy

Pioneering a new way to clean clothes!

WASHING YOUR CLOTHES IS BAD (BUT NECESSARY)
It might sound counterintuitive, but washing your clothes is bad for them. General-purpose laundry products are designed to remove heavy stains – they contain harsh enzymes, boosters and other chemicals that cause intense wear on garments. Hell, even just the water and movement of the machine is doing damage. But you do need to stay fresh and clean.

PROLONG THE LIFE OF YOUR GARMENTS WITH MR. BLACK PRODUCTS
Our premium garment care products are designed to keep your clothes clean and looking great without causing unnecessary damage. You’ve invested in your wardrobe; we’ve made it easy to look after that investment.

REFRESH INSTEADING OF WASHING
Our refresh sprays kill bacteria and neutralise odours. Simply spray on to your jeans, jacket, shirt, jumper, blouse or whatever, and put back it in the wardrobe. Fresh and clean, and no need to wash. You’ll look great and your clothes will last longer.

USE OUR DELICATE WASHES WHEN YOU DO HAVE TO TURN ON THE MACHINE
We’ve developed a range of delicate washes for when you do have to run your clothes through the machine (and we all have to at some point). Our washes are enzyme-free and specifically designed for different types of fibres. They are softer and less damaging than commercial washes.

THEY’RE EASY TO USE
To refresh, simply spray on the garment and hang back in the wardrobe. Use our washes instead of regular laundry products. It’s easy to extend the life of your clothes.

MADE IN AUSTRLIA WITH A CONSCIENCE
We care about what goes into our products and how they’re made. They’re non-toxic, biodegradable and made from 100% natural ingredients. We make them all in Australia and don’t test them on animals.

AND DESIGNED FOR A RANGE OF FABRICS AND WEAVES
Our range includes specialist refresh and wash products for cotton and linen, delicates, denim, leather, wool and cashmere, sport fabrics and suits. We also have general washes for whites and darks, as well a stain remover.